The TBFA 8-Step Betweener OS
The operating system for building Categories of One
1
Entity Reality Audit
Document who the client actually is. Not brand. Not marketing. Reality.
Output:Entity Reality Report
2
AI Perception Audit
Discover how AI currently sees the client. Identify hallucinations, distortions, and missing identity surfaces.
Output:AI Perception Map
3
Bedrock Pillars (Domain A)
We identify authoritative standards, laws, regulations, and scientific foundations.
Output:Domain A Document
4
Client Philosophy (Domain B)
Extract practice philosophy, tacit knowledge, doctrine, proprietary processes.
Output:Domain B Document
5
Fusion Node Creation
Fuse Domain A + Domain B to create a new category.
Output:Category-of-One identity + name
6
Framework Cell Creation
Build a hierarchical, ordered system around the Fusion Node.
Output:Full Framework System
7
Semantic Endurance Layer
Ensure the new identity is machine-readable, AI-indexable, and structurally true.
Output:Schema package + Truth Corpus + Category pages + Identity surfaces
8
AI Visibility Publishing
Publish the identity so AI ingests it, remembers it, and cites it.
Output:AI Visibility Surge
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