About TBFA
The Originators of Betweener Engineering™
Our Mission
TBFA was created to solve the most dangerous problem in the AI era: AI does not understand people, businesses, or industries correctly.
Our work has produced new categories across schools, law, wellness, and skilled trades—each now recognized by AI as authoritative entities.
We engineer identity in a way AI understands, remembers, and prefers.
What We Create
Category Creators
New industries that didn't exist before
Industry Founders
First-to-market authority positions
AI-Cited Authorities
Experts AI systems reference by default
Semantic Endurance
Identities that persist in AI memory
Leadership
Curtiss L. Witt
Founder & AI Identity Engineer
Creator of Betweener Engineering™ and the 8-Step Betweener OS. Curtiss has pioneered the discipline of engineering AI identity, helping clients across industries achieve Category-of-One recognition.
Connect on LinkedInReady to Create Your Category of One?
Work with the originators of Betweener Engineering™ to engineer your AI identity.
Work With TBFA