We Engineer AI Identity
Not Marketing
Betweener Engineering™ Creates a Category of One
AI Cannot Replace
Artificial intelligence does not see your brand the way humans do. It interprets fragments, guesses intent, and often gets it wrong.
Who You Really Are
Your true identity, expertise, and value
Who AI Thinks You Are
The fragmented perception AI has created
The Black Friday Agency exists to engineer that gap— rebuilding your machine identity so AI systems finally understand, trust, and recommend you.
Beyond SEO, AEO, and GEO
SEO
Search Engine Optimization optimizes content to rank pages higher in search results. It focuses on keywords, backlinks, and technical structure to improve organic visibility.
AEO
Answer Engine Optimization structures content to be selected as the definitive answer by AI assistants and voice search. It prioritizes featured snippets and direct responses.
GEO
Generative Engine Optimization ensures your brand appears in AI-generated responses. It builds authority through structured data and semantic relationships machines can parse.
Betweener Engineering
Engineers identity itself.
Unlike SEO, AEO, and GEO—which optimize for visibility—Betweener Engineering™ builds the foundational identity that makes optimization meaningful and defensible.
It creates the one thing AI cannot hallucinate:
A Category of One
Rooted in standards, science, and your unique philosophy.
The TBFA 8-Step Betweener OS
We don't market you. We rebuild what AI believes about you.
Entity Reality Audit
Document who the client actually is. Not brand. Not marketing. Reality.
AI Perception Audit
Discover how AI currently sees the client. Identify hallucinations and distortions.
Bedrock Pillars (Domain A)
Identify authoritative standards, laws, regulations, and scientific foundations.
Client Philosophy (Domain B)
Extract practice philosophy, tacit knowledge, doctrine, proprietary processes.
Fusion Node Creation
Fuse Domain A + Domain B to create a new category you own.
Framework Cell Creation
Build a hierarchical, ordered system around the Fusion Node.
Semantic Endurance Layer
Ensure the new identity is machine-readable, AI-indexable, and structurally true.
AI Visibility Publishing
Publish the identity so AI ingests it, remembers it, and cites it.
This system has created national category creators, industry founders, and authorities that AI now cites by default.
Explore the Full FrameworkSee How AI Describes You
Run your Visibility Intelligence Audit today and discover how AI systems currently perceive your business.
Run the TBFA Visibility AuditReady to Create Your Category of One?
Work with TBFA to engineer your AI identity and become the authority AI cannot ignore.
Work With TBFA